Choosing your keywords PART TWO

Did you try: http://www.wordtracker.com

If you did, I bet you have a new list of keyword phrases you could target on all of the search engines. The service illustrates what we've told customers for years: not everyone is competing for the exact same keywords! There are literally 1000's of opportunities available for any business. Find YOUR niche, make sure it's one that people are looking for, then pursue it!

Bonus Tip: Some of the keywords are going to be much more competitive than others. For example, ranking well on the single word "travel" will be much more difficult than ranking in the top 10 for "Caribbean cruises." Remember that single keywords usually return the least targeted leads.

We know that the majority of web site owners are targeting the WRONG keywords. How did we reach this conclusion? Easy. A recent study showed that only 34% of web site owners knew enough to include a simple keyword meta tag on their web page! Therefore, just by adding a keyword meta tag AND properly optimizing the rest of the page for your keywords, you'll be doing far more than the 66% of web site owners have ever done! If you take the time to target the RIGHT keywords, we're guessing you'll be ahead of 99% of the world and you'll be generating more traffic with less effort. Work smarter, not harder is what we always say!

Choosing your keywords PART ONE

Keywords and Meta Tags is the most common question we receive. In an effort to answer your questions, we offer a five part blog about this popular topic.

Target the wrong keywords and all your efforts will be in vain. Choose the right keywords, and you'll see your traffic skyrocket. Therefore, think long and hard on what keywords people are likely to use to find you.

The question to ask yourself is how do you really know if you're optimizing your pages for keywords that web surfers are looking for? There are several good techniques you can apply to determine what people might be searching for:

- Put yourself in their shoes and brainstorm.
- See what keywords your competitors are targeting to spur new ideas.
- Organize and focus your keywords into short phrases, etc.

However, one of the best ways is to stop guessing and actually SEE what people are searching for. That's why we recommend a service which you can try for free at: http://www.wordtracker.com

Something new from the crew at Your Plan B Company!

There is so much information out there that we would like to share with you to help your web project succeed, that we decided it would be best if we blogged it. So add us now to your RSS feed so you can keep up to date on web news, resources, SEO and marketing trends, new technology, print and color trends and sometimes something just for fun!

shhhhhh! this is a sneak peek at the new yourplanb.com

We are redesigning our website from top to bottom to provide you with an easier, more rewarding surfing experience. You'll find a searchable portfolio of over 180 web projects spanning 14 years, new affililates and some fun twists that will assist your online goals with our all-new look. What hasn't changed are our wide selection of outstanding services, experience and award winning design. Next week will be the "official launch" - thanks for stopping by!