Thursday, March 27, 2008

COOL TECH NEWS: Free Web version of Photoshop launches

So you know how much DavidB loves Photoshop? Well here is a cool tech news headline for everyone who ever wanted to use Photoshop but doesn't have the software on their computer!

The maker of the popular photo-editing software Photoshop on Thursday launched a basic version available for free online.

Photoshop Express will be completely Web-based so consumers can use it with any type of computer, operating system and browser. And, once they register, users can get to their accounts from different computers.

Try the BETA version today!

(News from AMANDA FEHD, Associated Press Writer, read the entire article here)

Monday, March 24, 2008

Spatulatta.com Nominated for James Beard Award (Webcast)

CONGRATS TO SPATULATTA.COM!

This is their 3rd nomination!
2006 Winner
2007 Nominee
and now cross your fingers for a win in 2008!



Spatulatta.com
Hosts: Olivia Gerasole and Isabella Gerasole
Producers: Gaylon Emerzian and Heidi Umbhau
Web Design: YourPlanB.com

Visit:
Spatulatta.com
James Beard Foundation

Friday, March 21, 2008

NEW PROJECT ANNOUNCEMENT: TrillFilm.com v2.0

Trillium Productions goal is to make the most beautiful and evocative media in the business.
They have more than twenty years of experience in the design and production of films and videotapes. As proof that they deliver as promised, over 80% of their work is repeat business.

Your Plan B Company has been working with Trillium for a couple of years now and when their wishlist included a browser-based admin solution for the new version of the TrillFilm.com website - we granted it. Using the great open source option of Joomla, we were able to redesign and offer an easy way for them to keep their site (and their clients) updated. Joomla allows embeded videos which in turn allows this site to be a great record of Trillium Production's work and an ongoing portfolio for potential clients to view.

Friday, March 14, 2008

Choosing your keywords PART THREE

There are several things to consider when choosing keywords and phrases. The most important is to put yourself in the shoes of the type of visitor you want to attract. Make a list of what kind of keywords or phrases they are likely to search on. This requires you to separate yourself from your product, service or web site and think like the average Joe who might want to find you, but knows nothing about your site.

It's a good idea to ask friends or co-workers what they might type in to find your site, or even have them go to a search engine and tell them to try and find information on the topic your site happens to cover. Watch what words and phrases they use.

Important things you want to remember when picking keywords to target:

1. CONCEPTS: Include concept keywords such as "accounting software" if that's what you sell, but also try and be specific enough so that it's not too broad.

2. BRANDS: Include more specific brand names such as Quicken. If you offer services, then try to use service brand names when possible. Legally, you should put the ® reserved symbol or ™ trademark symbol after the names when mentioning them on the page.

3. COMPANY NAMES: If you offer products from a well-known company, include that company's name in your keywords.

4. YOUR NAME: Unless you are a well known company/organization such as Microsoft or Hewlett Packard, it's generally less important to emphasize your name as a keyword. You should, however, setup an "About My Company/Organization" page that does repeat your name many times so that someone searching for you will find that page.

5. COMMON WORDS: There are now so many pages and words indexed on the Web, that a search on many common words such as "software" or "Internet" are going to be completely ignored for that search by the engine! Therefore, most people have to search on two or three word phrases to find what they're looking for. Trying to be listed well on every phrase/keyword combination they might search for is next to impossible.

More coming in Part FOUR....

Friday, March 7, 2008

NEW PROJECT ANNOUNCEMENT: CHM Catholic Chicago

ChicagoHistoryMuseum.org
Catholic Chicago
March 8, 2008 through January 4, 2009 in the Skyline Gallery

The first in a series of exhibitions to explore the contributions of the city's religious communities, this exhibition illustrates how the experience of being Catholic in Chicago has transformed over time. Examined through a historical context, several themes-the parish, education, worship, social action, and community celebrations-will introduce and reveal the lives of Catholics, past and present.

Your Plan B Company was asked to develop the online photo essays (there will be 3 total) to accompany the in-house exhibit. Each essay includes photos, video, audio and subtitles. The goal is to engross the museum's online visitors and drive them to physically visit the exhibition through the online multimedia component to the current website. And from the results of the attendance - we are helping to meet this goal AND provide an entertaining and informative introduction online to the exhibit.