Monday, July 27, 2009

Google Analytics!



"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites." googleanalytics.com

What this means for you and your website = A clearer understanding of visitor intent, find out what your customers are really looking for and speed up time to conversion using tools like:

Integrated with AdWords and AdSense
Track email campaigns, banner ads, offline ads and more.
Ecommerce reporting
Benchmarking
Internal Site Search
Flash, video and social network application tracking
Geo Targeting
Share Custom Reports
Score Cards

Since the beginning of working on the web, clear visitor tracking has been a common request until now with Google Analytics. We have tried a variety of tools and solutions and feel this is the best and easiest to use. Statistics can be intimidating, but Google Analytic's tools make it fascinating! Don't be surprised if you find yourself browsing your stats regularly :)

If you would like us to add Google Analytics to your website or offer assistance reading your stats and converting them into actions for your web marketing, give us a call or send us an email.