"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines."
From Wikipedia, the free encyclopedia
A few hints for getting indexed:
- do you have a site map?
- are your meta tags in your site pages (code)?
- is your site following Google's webmaster guidelines?
- if you have a graphical nav, do you offer a text option?
- are your "title" elements and "ALT" attributes are descriptive and accurate?
- are you using clear keywords in your site content (text).
(note: think about the words users would type to find your pages, and make sure that your site actually includes those words within it!)
If you think it is time to refresh your site's SEO, give us a call today to set up a review meeting. Call 773-665-2552