SEO and AdWords tips

Last week I received the question via Facebook:
"Any referrals or tips on Google AdWords management and SEO???"

And that got me to thinking... I should write up a clear list of resources for this instead of my ongoing notes. So here it is!

- SEO resources
Let me warn you that I am a bit old school where I feel keywords and descriptions in the code are still important. And then using a healthy does of these in your content on the site. Mix that up with a good use of title tags, alt tags and headlines. This is a good base for your site's SEO.

And then, depending on your industry, try a few tips mentioned here:
webdesign.about.com/od/seo/a/seo_basics.htm
google.com/support/webmasters/bin/answer.py?answer=35291
businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1
styleguide.yahoo.com/resources/optimize-search-engines/seo-basics
searchengineguide.com/jim-hedger/seo-101-basic.php
searchenginewatch.com
googlewebmastercentral.blogspot.com/2010/01/google-seo-resources-for-beginners.html

Personally, I am not a big fan of places that claim you can be on top or that it is "easy" to maintain a higher listing in the searches. It is work. Plain and simple. Be consistent. You can do it! Just make sure you get started and have a plan.

NOTE: In case you have no idea what I am talking about regarding SEO, thanks to wikipedia here is a quick look: en.wikipedia.org/wiki/Search_engine_optimization


- Google Adwords resources

We have heard the good and the bad with using Google Adwords. And honestly not many of our clients use this Google service. So my experience is more limited, but I do read and network with other web heads alot!

Some resources:
adwords.blogspot.com
adwords.google.com/support/aw/bin/static.py?hl=en&topic=21904&guide=21899&page=guide.cs
seoptimise.com/blog/2008/09/top-10-resources-to-pass-the-google-adwords-exam-in-a-week.html
marketinghackz.com/a-beginners-guide-to-achieving-success-on-google-adwords
webmasterworld.com/forum81/2839.htm
squidoo.com/google-adwords-tips-and-tricks

And if you are new to all this, let me suggest my favorite line of books - The Dummies series. They offer a quick read, easy to follow guide of whatever it is you are curious about. Google Adwords via the Dummies books: dummies.com/how-to/content/free-google-adwords-resources0.html

Keep your questions coming by clicking "Like" on Facebook!
THANKS!

Working with C4 Chicago

Your Plan B Company has been working with C4 Chicago to help them keep their Drupal site current, teach the team how to edit using the CMS and help out when the task lists get too long!

C4 helps people overcome mental health problems, substance use disorders and the trauma of sexual assault and abuse. They provide services at five locations in Chicago. C4 also offers parenting classes, education about mental health and advocacy for people with mental health problems. Check them out!

And if you are a runner, visit their C4miles.org site to register for the 2012 run.

If your website needs upgrades, remodel or content edits, give us a call today to help! Call JameyB 773-665-2552

OTR Rainbow Challenge Tour Sunday September, 18, 2011

Over the Rainbow Association (OTR) will be one of the many groups riding with the Evanston Bicycle Club in The North Shore Century Ride.

Please consider joining OTR this year!
Again, you only need to contact the office at 847.424.5604 to register and/or RSVP for the BBQ.

For more details

Your Plan B Company and OTR have been working together since 1995. The crew at OTR is fabulous and so are the residents. This is a great event!

The web has come a long way!

Web Design Evolution: Two Decades of Innovation

(from Mashable April 17, 2011 by Charlie White)

The web has come a long way since Tim Berners-Lee created the first website way back in 1991. Here’s an infographic that takes you on a tour of web design, starting with those humble beginnings, and bringing you all the way up to the present day.

It’s like getting into a time machine, where the tremendous progress design has made on the World Wide Web over the past two decades is all laid out in front of you.

Continue reading (and to see the cool graphics!)

Link your Facebook Page to Twitter

Now share anything with fans and followers, all from one place.

If you are updating content in both places, this is definitly a cool tool to consider!

More details here.