The purpose of this day is to recognize and honor the nation's traveling businesswomen.
Woman Road Warriors are accountants and artists, techies and team builders, entrepreneurs and educators. They cover millions of miles each year to maintain that all-important in-person presence in the often impersonal and increasingly global business world.
Simultaneously, many are also moms, coaches, wives and homework advisors, keeping busy households nurtured and on schedule, even from the other side of the world.
To excel as a woman road warrior today is to be an expert on many levels: an expert at your business, an expert at traveling, a wizard of scheduling and enough of a technical expert to stay in communication with text messaging, laptopping, PDAing and cell phoning colleagues and family.
Doing business on the road means measuring the trade-offs of time, money, flexibility and comfort on an everyday, sometimes every hour basis. A successful Woman Road Warrior knows when to make a command decision and when to delay for further thought or options.
Woman Road Warriors are masters of time--changing schedules, meeting deadlines, accommodating a working dinner, getting up early for a breakfast meeting--all the while keeping track of time zones and time frames when family and other home-base requirements need attention.
This is a day to salute their persistence, flexibility, stamina and style.
Head over to WomanRoadWarrior.com to enter your travel miles, browse the "Heard it in the Exit Row" blog, and join the new online community!