Curious about all those icons popping up on sites?
Like YouTube, Twitter, Blog, Linked in etc. Well those are links to social networks the site participates in.
What are social networks?
Channels for interacting, using accessible publishing techniques. Social media use web-based technologies to transform and broadcast media monologues allow the creation and exchange of user-generated content.” -Wikipedia
Did you know?
51% Get News From 'People They Follow’
79% of the 100 largest Fortune 500 use Twitter, Facebook, YouTube or blogs to communicate with customers, with Twitter as the platform of choice.
(Credit: Burson-Marsteller Fortune Global 100 Social Media Study)
Rule of thumb: It takes, on average, five activities to draw an audience to your site.
Have you established your social media policy?
(Or integrate with existing communications policy.)
Consider:
• Identify who can say what, when and where
• Know when you will/will not respond
• Crisis communications
• Sustainability
• Exit strategy
• Do employees need training?
• Examples of appropriate social media use versus abusing time online
If you need assistance with your corporate social networks and marketing, please contact jameyb@yourplanb.com