Last week I received the question via Facebook:
"...I'm trying to move into Marketing/PR/Web Writing. So, I need to know basics about building and writing for web sites. Thoughts on books/classes/resources..."
Oooooh! A good question and one that ties into SEO (see this post) as well as better web design: content development!
I believe in good content, great photos and fabulous code to make a successful website - across the board. Mix in consistent updates and add a good marketing plan!
Some people think you should write for a 4th grade reading level across the board. Others say this is too simple, write for your highest audience. Personally, I think there is a middle ground with clear, concise content and more detailed options outlined in downloads like a PDF or a video.
Content is the HARDEST thing to get from our clients! If they write it or if a writer is hired - doesn't matter. Over 14 years and I can bet each project will have issues getting their content to us. But I digress...
Some great resources for Marketing/PR/Web Writing that I give to our clients and to our freelance writers:
useit.com/papers/webwriting
alistapart.com
webwritingthatworks.com/index.htm
inc.com/articles/2001/06/22845.html
macloo.com/webwriting/chunks.htm
mybrc.com.au/Business-Technology/e-Business/Creating-Website/Pages/10_Web_Writing_Tips.aspx
fatdux.com/blog/2009/08/07/20-tips-for-writing-for-the-web
jeroen.com/jeroencom/content/writingweb.html
bloggingprweb.com
web.mit.edu/uaa/www/writing/links
Books:
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
How to Design and Write Web Pages Today (Writing Today)
Above the Fold: Understanding the Principles of Successful Web Site Design
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
If your website needs an update, check out one of our favorite freelance writers here in Chicago: brotine.com
Keep your questions coming by clicking "Like" on Facebook!
THANKS!